5 Tips to Make Your eCommerce Website More Customer-Friendly

It’s crucial not to underestimate the significance of website usability since users form their first impression of your site in just 0.05 seconds. Good usability is fundamental to the success and performance of your eCommerce website, and on the long term, can enhance your business’s revenue and sales. A visually appealing website is not enough; providing a seamless user experience to your site visitors is equally important.

So, if you want to design a customer-friendly eCommerce website, here are several tips that may help you improve your website’s customer engagement and satisfaction levels. So, let’s begin:

1. Speed Up Your Loading Time

Are you aware that slow loading times can negatively impact your eCommerce website’s search engine ranking and visibility? Therefore, to improve the customer experience of your business, it’s important to prioritize the speedy loading time. If not, it can be a major source of frustration for users and may even cause them to abandon your site altogether. There are many ways in which you can speed up your website, however, you can begin with the following pointers below:

• Optimize images and videos
• Minimize HTTP requests
• Use caching techniques
• Optimize your code

For example, apart from other eCommerce platforms like WooCommerce, BigCommerce’s built-in content delivery network (CDN) helps to ensure that your site loads quickly and efficiently for customers around the world. Thus, businesses can take advantage of these optimization features to speed up their website’s loading time, improving the customer experience and increasing their visibility in search engine rankings.

2. Effortless Registration

Having a fast loading time is just not enough to make your eCommerce website more customer friendly, you must also make sure it contains an effortless registration process, as it is a crucial factor to consider. Thus, here are some extra tips that can give you an effortless registration process:

• Allow customers to register using their own social media accounts or by simplifying the registration form to include only essential information. This can reduce the time and effort required for them to create an account on your site. 
• Offer guest checkout options to provide a convenient alternative for customers who do not wish to create an account. 
• Prioritize easy registration for customers to make it more likely for them to return to your site for future purchases.

One relevant example of an effortless registration process is Amazon’s “Buy Without Account” feature, which allows customers to make purchases without creating an account. This feature provides customers with a faster checkout experience by eliminating the need to fill out a registration form, while also allowing them to save their shipping and payment information for future purchases. Overall, making the registration process quick and hassle-free for your customers by following the above tips can not only help you increase conversions but also encourage repeat sales.

3. Allow Accessibility to All Users

Making your eCommerce website more customer-friendly is crucial for the success of your online business. One of the essential tips to achieve this is by allowing accessibility to all users. Inclusivity is vital, and you must ensure that your website is accessible to all types of customers, regardless of their abilities. This includes:

• Making sure that your eCommerce website is compatible with assistive technologies, such as screen readers, and providing alt text for all images. 
• Using simple language and clear instructions can make a big difference for users with cognitive disabilities.

Moreover, the inclusion of closed captions allows customers to understand the content of the video even if they cannot hear the audio. By providing this feature, eCommerce websites can ensure that their content is accessible to a wider range of customers, including those with hearing disabilities. Therefore, by implementing these accessibility features, you’re not only making your eCommerce website more user-friendly but also showing that you value all customers and want them to have a positive experience on your platform.

4. Include a Customer Review Section

Customer reviews are a powerful tool that can influence a shopper’s decision to purchase a product. By providing an opportunity for customers to leave feedback, you not only show transparency and build trust but also get valuable insights into your products and services. 

Additionally, reviews can help you identify areas where you need to improve or make changes to enhance the customer experience. Encouraging customers to leave reviews can be done through various means, such as:

• Offering incentives or making the process easy and straightforward. 
• Using social media to encourage customers to leave reviews.
• Ensuring that your customer service team is well-trained and responsive to customer inquiries and concerns.

Thus, a review section can be a game-changer for your eCommerce website, so make sure to prioritize it in your customer-focused strategy.

5. Easy Navigation

If your eCommerce website is difficult to navigate, customers are likely to become frustrated and leave. To make it more customer-friendly, ensure easy navigation of the products on your website for your customers. For this, you must have the following points sorted:

• A clear and concise menu with categories that are easy to understand. 
• Prominent display of search bar and ease of use. 
• Proper display of important information such as shipping and return policies for customers to find it quickly and easily, without having to search for it. 

Additionally, a study found that 47% of consumers expect a website to load within 2 seconds or less, highlighting the importance of fast loading times as well as easy navigation. Hence, by focusing on the ease of navigation, you’ll create a better experience for your customers and increase the chances of them making a purchase on your eCommerce site. This is where you can get help from BigCommerce development agencies like CodeClouds that offer a range of solutions like integrating user-friendly navigation as well as optimizing your store with accessibility and functionality. With their expertise, you can create a unique eCommerce experience that meets your customer needs and enables you to stand out from your competitors and drive sales.

Optimizing your eCommerce website for a customer-friendly experience is crucial to the success of your business. By implementing the five tips we discussed, you can create a seamless shopping experience for your customers that will keep them coming back for more.