Apple’s Latest In-House CPUs Pose A New Challenge To Microsoft’s Windows Division

The new device will have 25% more transistors and 50% more bandwidth than the M1 chip.

Apple could continue to gain market share with the M2 architecture, according to Mikako Kitagawa, an analyst at technology industry research firm Gartner. According to Gartner’s forecasts, Apple will control 7.9% of worldwide PC shipments in 2021, while Windows will control 81.8 percent. According to the business, Apple’s market share will rise to 10.7% in 2026, while Windows’ market share would fall to 80.5 percent.

Latest Gadgets

Apple’s Mac industry has been revitalised by new products that use Apple’s own CPUs instead of Intel processors. The MacBook Air was debuted last year, followed by updated variants of the iMac, Mac Mini, and MacBook Pro laptops, as well as a new Mac Studio model for power users.

Apple’s latest gadgets offer longer battery lives and more computing power than their Intel-based predecessors.

Rise of Apple’s Mac

Sales have been on the rise. In fiscal 2021, Apple’s Mac division rose by 23% to over $35 billion in revenue. Mac sales increased by almost 14 percent in the March quarter, outpacing all other Apple product categories. “Despite supply restrictions,” Apple CEO Tim Cook told analysts in April, “the tremendous customer reaction to our M1-powered Macs helped push a 15% year-over-year rise in revenue.”


About the author

Subhashree Panda

Subhashree has a Master's in Robotics and is fascinated by artificial intelligence. She covers the latest advancements in AI, machine learning, and robotics. Subhashree is also a robotics hobbyist and enjoys building small robots in her free time.