Apple’s Secretive Investment in ChatGPT Rival Aims to Revolutionize Siri and AppleCare

Apple is making waves in the tech industry with its substantial investments in artificial intelligence (AI). Recent reports suggest that the tech giant is spending millions of dollars a day to develop a ChatGPT-like conversational AI. This move is part of a broader strategy to revamp Siri and AppleCare, making them more intelligent and user-friendly.

According to a report by TechRadar published on September 7, 2023, Apple is going hard on AI development. The company is not just focusing on chatbots but is also investing in Siri automation, video/image creation, multimodal systems, and privacy. This information aligns with another report from MacRumors, which highlighted Apple’s significant ramp-up in AI spending. The Information also shared insights into the complexities surrounding Siri and how Apple is quietly spending millions to make it as smart as ChatGPT.

BGR’s report published on September 6, 2023, adds another layer to this development. It mentions that Apple is not only working on making Siri smarter but is also focusing on the complexities of the personal assistant. This could mean that Apple is looking to make Siri more than just a voice-activated helper; it could become a more integrated part of the Apple ecosystem.

iMore’s coverage of the topic indicates that Apple’s increased spending is not just a response to the launch of ChatGPT last November. The company is adapting to a changing market and is investing in all AI-based research. This includes more robust automation and significant upgrades, possibly related to the upcoming iOS 18.

Neowin’s report also confirms that Apple is spending millions of dollars a day on its ChatGPT rival. The focus is not just on chatbots but extends to Siri automation, video/image creation, multimodal systems, and privacy. This suggests that Apple is taking a holistic approach to AI, aiming to improve not just Siri but also other aspects of its ecosystem.

In summary, Apple’s secretive but substantial investment in AI aims to make Siri and AppleCare smarter, more efficient, and more integrated into the Apple ecosystem. With millions of dollars being spent daily, it’s clear that Apple is committed to staying ahead in the AI race, offering a glimpse into a future where Siri could rival or even surpass existing conversational AIs like ChatGPT.

About the author

William Johnson

William J. has a degree in Computer Graphics and is passionate about virtual and augmented reality. He explores the latest in VR and AR technologies, from gaming to industrial applications.