Instagram Explores Enhanced Story Sharing Options Tailored for Influencers

Instagram, the popular photo-sharing platform, is in the news again, this time for its innovative approach to story sharing. Recent reports indicate that the social media giant is testing a new feature that will allow users to share their stories with specific audience groups, enhancing the overall user experience.

Key Highlights:

  • Instagram is reportedly testing the option to allow users to share their stories with multiple audience lists.
  • The feature is an extension of the existing ‘Close Friends’ option.
  • The new feature aims to provide more flexibility in sharing stories with specific groups.
  • Social media influencers stand to benefit significantly from this feature, allowing for targeted content sharing.
  • The multiple audience list feature is still in the experimental phase.

The Evolution of Story Sharing:

Instagram stories have become an integral part of the platform, with millions of users sharing snippets of their daily lives. Recognizing the need for more personalized sharing options, Instagram introduced the ‘Close Friends’ feature. This feature allows users to curate a list of friends with whom they can share specific stories, ensuring a degree of privacy. However, the platform has identified scenarios where users might want to share content with people outside their close-knit circle. This realization has led to the development of the multiple audience lists feature.

Benefits for Influencers:

The introduction of multiple audience lists is a game-changer, especially for social media influencers. With this feature, influencers can:

  • Create customized audience lists based on followers’ interests.
  • Share targeted content, ensuring it reaches the right audience.
  • Enhance audience engagement by sharing relevant stories.

Adam Mosseri, the head of Instagram, mentioned that this feature is still a work in progress. He emphasized that it would provide users with more control over their story-sharing, allowing for a more tailored experience.

How It Works:

Based on the information available, users can create specific groups, such as one for family, food enthusiasts, or any other category, and share stories tailored to their interests. While this feature promises enhanced user experience, it’s essential to note that it’s still in the experimental phase. There’s no confirmed release date, but the buzz it has generated suggests it’s a much-anticipated feature.


Instagram’s move to test multiple audience lists for story sharing underscores its commitment to enhancing user experience. While the feature is still in its developmental stages, its potential impact, especially for influencers, cannot be understated. As the platform continues to innovate, users can look forward to more personalized and engaging content-sharing options.