Adobe Unveils Advanced AI-Powered Editing Tools at Annual Max Event

Adobe, the renowned photo-editing software company, recently showcased an array of innovative AI-driven tools and features during its annual Max event. These advancements are set to revolutionize the way users interact with and manipulate digital content.

Key Highlights:

  • Introduction of a dress that morphs into a wearable screen.
  • Streamlined processes for removing elements from images.
  • Prototype tools utilizing generative AI and 3D image technology.
  • Project Stardust: A generative AI-powered, object-aware editing engine.
  • Project Primrose: An interactive dress that changes colors and patterns.
  • Dub Dub Dub technology: Auto-dubs audio over videos in multiple languages while retaining the original speaker’s voice.
  • Firefly tool: Enables users to modify images using text prompts, ensuring consistency in lighting and style.

Innovations on Display:

The Adobe Max Sneaks showcase was a platform where the company displayed a series of prototype tools that leverage both generative AI and 3D image technology. These tools are designed to provide a glimpse into early-stage ideas that may eventually be integrated into Adobe’s primary product lineup.

One of the standout features was Project Stardust, described by Adobe as a “generative AI-powered object-aware editing engine.” This tool can automatically identify objects in an image, allowing users to perform various tasks. For instance, it can pinpoint a suitcase in a photo, which can then be moved or removed. It can also predict and suggest tasks, such as eliminating people from an image’s background.

Another highlight was Project Primrose, an interactive dress that dynamically shifts its colors and patterns based on its surroundings. This innovation showcases the potential of blending fashion with technology, offering a unique user experience.

Adobe also introduced the Dub Dub Dub technology, a groundbreaking feature that can automatically overlay audio onto a video in all supported languages, all the while preserving the original speaker’s voice. This tool is a testament to Adobe’s commitment to enhancing user accessibility and expanding global reach.

The Firefly tool, which was initially integrated into a Photoshop beta app earlier this year, was another significant revelation. It empowers users to add or remove elements from images using simple text prompts. Moreover, it can seamlessly match the lighting and style of the existing content, ensuring a cohesive and natural look.


Adobe’s recent showcase at the Max event underscores the company’s dedication to pushing the boundaries of digital editing. By harnessing the power of AI and 3D technology, Adobe is poised to offer tools that are not only innovative but also user-friendly. As these prototypes undergo further development and refinement, the digital editing landscape is set to witness a transformative change, with Adobe leading the charge.