Apple today unveiled a new commercial centering on a workout session by artist Taylor Swift, for its music streaming service Apple Music.
The advertisement which dropped Friday (April 1) morning features Taylor Swift, expertly rapping along to Drake & Future’s hypnotic flow on “Jumpman” which proved a bit dangerous and had Taylor hilariously slipping off the roller.
The advertisement which dropped Friday (April 1) morning features Taylor Swift, expertly rapping along to Drake & Future’s hypnotic flow on “Jumpman” which proved a bit dangerous and had Taylor hilariously slipping off the roller.
She slips and faceplants and end up complementing the company’s slogan “Distractingly good. All the music you want.” The singer wrote on Twitter that the advertisement was “based on true events.”
The commercial starts with Taylor getting ready for a treadmill workout and pores over Apple Music to find some workout related numbers. Following the recommended Activity Playlists, the Canadian singer decides to go for a playlist named “#GYMFLOW” and gets hooked to Drake & Future’s song “Jumpman.”
The song soon gets on her nerves and Swift sings along the lyrics and finally leads her to wipe the treadmill with a punch line for the video describing Apple Music “distractingly good.”
The pre-set playlists of the Apple Music are customized for different occasions like a Barbeque event or studying.
Taylor has been a big name this year and took three trophies at this year’s Annual Grammy Awards, and it included Album of the year.
Accepting the award, she said that it is great to be the first woman to win Album of the year twice, and there are people who would like to undercut or take credit for your success. It was an obvious snub at Kanye West who had rapped that he “Made That Bitch Famous” on his latest LP, The Life of Pablo.
On Thursday Beyonce enamored the sport’s world with her announcement of her new athleisure line “Ivy Park.”Today Taylor Swift released a video showing off her athletic prowess.
