Facebook and Instagram to Mandate AI Deepfake Disclosure for Political Advertisers

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In a significant move to combat the spread of misinformation and disinformation during elections, Meta, the parent company of Facebook and Instagram, has announced that it will require political advertisers to disclose any use of artificial intelligence (AI) in their ads, starting next year. This new policy is aimed at curbing the use of deepfakes, which are videos or audio recordings that have been manipulated to make it appear as if a person is saying or doing something they never did.

Key Highlights:

  • Meta will require political advertisers to disclose any use of AI in their ads, starting in 2024.
  • This move is aimed at curbing the use of deepfakes, which are videos or audio recordings that have been manipulated to make it appear as if a person is saying or doing something they never did.
  • The company is also taking other steps to combat misinformation, such as labeling fake news articles and providing users with more information about the sources of their news.

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Meta’s Commitment to Combating Misinformation:

Meta has been under increasing pressure to do more to combat misinformation on its platforms. In recent years, the company has been criticized for allowing fake news to spread freely on Facebook and Instagram, which has been blamed for contributing to the spread of misinformation and disinformation during elections.

In response to these criticisms, Meta has taken a number of steps to address the issue, including:

  • Labeling fake news articles with a warning label
  • Providing users with more information about the sources of their news
  • Investing in fact-checking partnerships
  • Banning repeat offenders from advertising on its platforms

The new policy requiring political advertisers to disclose any use of AI is a further step in Meta’s efforts to combat misinformation. By making it clear to users when an ad has been manipulated using AI, Meta is hoping to make it easier for people to identify and avoid fake content.

Meta’s new policy requiring political advertisers to disclose any use of AI is a welcome step in the fight against misinformation. By making it clear to users when an ad has been manipulated using AI, Meta is hoping to make it easier for people to identify and avoid fake content. This policy is also a sign that Meta is taking the issue of misinformation seriously and is committed to working to combat it.