Instagram Experiments with Exclusive Feeds for Verified Accounts

In a recent development, Instagram is piloting a dedicated feed feature for Meta Verified users, a move that aims to provide a segregated space for verified content creators and brands on the platform. This testing phase is a part of Meta’s broader initiative to enhance paid verification features on Instagram.

Key Highlights:

  • A new feed feature exclusively showcasing posts from Meta Verified users is under testing.
  • The dedicated feed aims to create an exclusive arena within Instagram for verified accounts.
  • The feature is seen as a step to aid businesses and creators in gaining visibility and discovery.
  • Users can toggle between their regular feed and this exclusive feed under the “Following” and “Favorites” sections.
  • The Meta Verified program, with a pricing structure of $11.99 on the web and $14.99 in the app, is the gateway for accounts to avail this feature.

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The exclusive feed is set to appear as a toggle under the sections of “Following” and “Favorites” on the Instagram app, which upon selection will display posts only from Meta Verified users. The Instagram head, Adam Mosseri, points out that this feature is a part of Meta’s broader strategy to extend its paid verification testing to a new phase. Through this, Instagram aims to provide an exclusive space within the platform for verified accounts, which are those that have opted for the Meta Verified subscription service​​.

The Meta Verified program, which costs $11.99 on the web and $14.99 in the app, provides an avenue for users to gain increased visibility on Instagram. This pricing is seen as a way to allow accounts to avail themselves of a verified status, which in turn grants them access to the exclusive feed feature, thereby enhancing their discoverability on the platform​​.

The new feature is perceived as a beneficial tool for businesses and creators, aiding them in gaining better visibility and discovery on the platform. Through this dedicated feed, Instagram is striving to create a more curated experience for its users, letting them toggle between their regular feed and this exclusive feed featuring only verified accounts, thus offering a more organized way to consume content from verified creators and brands​​.

Instagram is stepping into a new phase of its paid verification testing by piloting a dedicated feed for Meta Verified users. This feature aims to provide a curated space for verified accounts, facilitating better visibility and discovery for businesses and creators. The exclusive feed, accessible via a toggle under the “Following” and “Favorites” sections, showcases posts only from Meta Verified accounts, creating a more structured content consumption experience for Instagram users.