The Different Types of Digital Marketing: A Guide for Your Business

Digital marketing has taken over the world. It is almost impossible to go online without encountering it in some form. This causes business owners to ask the question: which type is best for their business? It can be incredibly difficult for business owners to find a quick answer to this question, especially if they are new to their industry and inexperienced. Read on to discover some of the different types of digital marketing and how they can benefit your business.

Email marketing

Email marketing is generally regarded as one of the most effective ways to market your business, as it can drastically increase your brand awareness and website traffic – all while being low cost. You can present your products and services in an organic way to your target audience (or a new demographic), letting them know why they should make a purchase.

You should also focus on your email signatures. Email signatures are a great way to promote your brand in a professional and creative way. Rather than just signing off on emails with your company name, you can fill the empty space with relevant branding information, images, and a call-to-action. It’s recommended that you hire a professional company to design your email signature for you – Rocketseed are a great option. Remember: if your email content is good and your email signature is professional, you can be confident about your email marketing campaign succeeding. Just make sure you don’t overwhelm your audience with emails; they’ll get tired of it and think you are spamming them – keep things organic!

Social media marketing

Soon, half of the world’s population will use social media, which means social media marketing will only continue to grow in popularity amongst businesses. Social media marketing isn’t a new concept. However, social media is constantly evolving, with new platforms and trends emerging every year – meaning it is far from simple.

Firstly, decide which platforms you want to use. This is dependent on your brand and industry, as well as your target audience (what are their needs and where do they live?). When you have a clear understanding of your audience and industry, you’ll know which of these platforms is best for your marketing.

SEO marketing

SEO (Search Engine Optimization) is a very important tool used in digital marketing. The aim of SEO marketing is to drive your content further up the result pages of search engines, such as Google and Bing. This way, more people engage with your business. Think about it, when you search for something on Google, how often do you go past the first page? Probably not very often.

Here are some ways you can improve your SEO:

  • Regularly upload new content to your website that people will enjoy and be engaged with
  • Ensure your load times are fast
  • Add keywords to your URLs
  • Make your website is mobile-friendly

Influencer Marketing

Influencer marketing has exploded in popularity and is loved by brands. There are different types of influencers, from the small to the big. If you are a new business, the chances are you don’t have the funds or resources to hire a big global influencer (the types who live in Hollywood). However, you can work with lower-tier influencers within your budget and gain access to a smaller yet still beneficial fanbase.

Pay-per-click marketing

Although not the most popular digital marketing method in the world, you might want to give this a try. Pay-per-click marketing (PPC) is a type of digital marketing that involves paying a fee to a provider, such as Google, to provide advertising space for you. If your ad is clicked on (which then sends visitors to your website), you will have to pay the agreed fee per-click to the provider, in this case, Google.