WhatsApp Channels: A New Way to Follow What Matters to You

WhatsApp, the popular messaging app, has recently rolled out a new feature called “Channels,” which allows users to follow accounts much like they would on social media platforms. This feature has moved out of beta and is now available to the public, offering a one-way broadcast tool for admins to send updates to followers.

What Are WhatsApp Channels?

Channels on WhatsApp are designed to let you follow people, entities, or even hobbies and sports teams. These channels allow admins to send one-way broadcasts to followers in various formats, including:

  • Text
  • Photos
  • Videos
  • Stickers
  • Polls

How Does It Work?

To make it easier for users to find channels that interest them, WhatsApp is building a searchable directory. This directory will include a wide range of categories, from hobbies and sports teams to updates from local officials. The channels can be found in a new tab called “Updates,” separate from your regular chats with family, friends, and communities.

Key Features

  • One-Way Broadcasts: Unlike regular chats, channels are designed for one-way communication from the admin to the followers.
  • Variety of Content: Admins can send text, photos, videos, stickers, and even polls to keep the audience engaged.
  • Searchable Directory: A built-in directory will help users find channels that align with their interests.
  • Separate Tab: Channels will not clutter your regular chat interface; they have their own dedicated tab called “Updates.”

Why Is This Important?

This new feature positions WhatsApp as more than just a messaging app. It allows for a broader range of interactions, akin to social media platforms like Twitter. Users can now stay updated with what matters to them, all within the same app they use for personal and business communication.

Quick Takeaways

  • Channels are a one-way broadcast tool for admins.
  • Users can receive updates in the form of text, photos, videos, stickers, and polls.
  • A searchable directory is in the works to help users find channels of interest.
  • Channels have their own separate tab, ensuring they don’t mix with regular chats.


WhatsApp Channels offer a new, private way to follow what matters to you. Whether it’s updates from local officials, news from your favorite sports teams, or even daily tips on your hobbies, Channels bring a new dimension to the WhatsApp experience.

Important Points:

  • Channels are now out of beta and available to the public.
  • They offer a one-way communication channel from admins to followers.
  • A searchable directory is being built to help users find channels that interest them.
  • Channels are separate from regular chats, ensuring a clutter-free experience.

Stay tuned for more updates as this feature continues to evolve.

About the author

James Oliver

James is a tech-savvy journalist who specializes in consumer electronics. He holds a degree in Electrical Engineering and has a knack for dissecting gadgets to their core. Whether it's smartphones, wearables, or smart home devices, James has got it covered. In his free time, he enjoys mountain biking.