WhatsApp, the globally renowned messaging platform, has unveiled a series of new features aimed at enhancing the experience for both users and businesses. As businesses continue to leverage WhatsApp for customer engagement, these new features promise to streamline operations and foster better customer relationships. Here are three pivotal features that businesses should be aware of:
1. Faster Chat Experiences with Flows
WhatsApp is introducing “Flows,” a feature designed to expedite chat experiences. With Flows, businesses can:
- Offer services swiftly, such as selecting a train seat, ordering food, or scheduling an appointment, all within the chat interface.
- Provide rich menus and customizable forms tailored to diverse needs.
- Flows will be globally available to businesses using the WhatsApp Business platform in the upcoming weeks.
2. Seamless In-Chat Payments
Making payments has never been easier on WhatsApp. The platform now allows:
- Users in India to add items to their cart and process payments directly within the chat.
- Payment options include all supported UPI apps, debit and credit cards, and more.
- WhatsApp has collaborated with payment giants Razorpay and PayU to simplify the payment process, making it as effortless as sending a message.
3. Meta Verified Businesses on WhatsApp
To enhance trust and authenticity, WhatsApp is introducing a verification system for businesses:
- Businesses can now receive verification from Meta, ensuring users that they are interacting with a genuine business entity.
- Verified businesses will sport a badge, receive enhanced account support, and benefit from impersonation protection.
- Additional premium features for Meta verified businesses include creating a custom WhatsApp page discoverable via web search and multi-device support for multiple employees to cater to customer queries.
- The testing phase for Meta verification will commence with small businesses using the WhatsApp Business app, with plans to extend it to the broader WhatsApp Business platform in the future.
Key Takeaways:
- Flows: A feature that enhances chat experiences, allowing businesses to offer services directly within the chat.
- In-Chat Payments: A seamless payment system, initially available in India, that supports various payment methods, including UPI apps and cards.
- Meta Verification: A trust-building feature where businesses can receive verification from Meta, ensuring authenticity and offering additional premium benefits.
As WhatsApp continues to evolve, these features signify its commitment to providing businesses with the tools they need to engage effectively with their customers. Businesses should capitalize on these innovations to enhance their customer service and foster stronger relationships.
